The Practice Library · For dental practices
Ex-MrBeast production.Inside your practice.
One planned day at your practice. A finished library of patient stories, doctor videos, ads and photos, built to help patients choose you and say yes to treatment.
Isaac Cook, Founder
Former Lead Creative Producer, MrBeast · 4.3B+ views
- $18,500
- Travel included
- Filmed on a day you're closed
- You own every file
White Rock Media is independent and not affiliated with MrBeast.
01The problem
Your reviews say you're great. Your website looks like everyone else's.
A patient weighing implants or a smile makeover wants to meet the doctor and hear from someone who's been through it. A star rating and a stock photo can't do that. So they book with whoever feels familiar, or they leave the consult to think about it.
brightsmiledental.com
★★★★★ 4.9 · 213 reviews
yourpractice.com
With The Practice Library
Meet the doctorThe patient doesn't pick the best dentist.
They pick the one who feels familiar.
02Why it works
Built for the three moments a patient decides.
- 01
Scene 01 · Before the call
Choosing you.
Patients meet you and your team before they ever pick up the phone.
Doctor intro, practice film, photos, Google Business Profile videos
- 02
Scene 02 · Before the consult
Showing up ready.
They arrive knowing what happens at the consult and how paying for treatment works.
Consult videos, treatment explainers, question answers
- 03
Scene 03 · After the consult
Saying yes.
The patient who needs to think about it gets a story from someone who had the same treatment, that afternoon.
Patient stories, treatment coordinator follow-up kit
03The library
50 finished videos. Every one has a job.
Organized by where each file goes, with a 12-month map so nothing sits in a folder. You own all of it.
The centerpiece
Patient stories
Each in four versions (full story, 60 seconds, 30-second ad, vertical cut)
- 1Doctor introductionPatients meet you before they call
- 1Practice filmPlus a 30-second cut and a silent homepage loop
- 3Treatment explainersOn the services you want more of
- 10Patient question answersCost, pain and recovery, in your words, horizontal and vertical
- 2Consult videosWhat happens at the consultation, and how paying for treatment works
- 10Short-form verticalsFor Instagram, Facebook, TikTok and YouTube Shorts
- 6Ready-to-run adsEvery size Meta and YouTube need, captions included
- 3Google Business Profile videosCut to Google's length and file-size rules
- 60PhotosOffice, team at work and details, plus headshots for up to 15
- +Treatment coordinator kitFollow-up messages, each paired with the right patient story
- +Search kit and placement mapCaptions, transcripts and video markup for your web team, and a 12-month plan for every file
Same price. We film around the work you want more of:
04How it works
Four steps. Three hours of your time.
One shoot day. That's the whole ask.
- 01
Strategy call, 60 minutes.
We pick the treatments you want more of and research what your patients actually ask.
- 02
We prepare everything.
Who to ask and what to say to patients, a prep call with each one, interview questions, the schedule and the paperwork.
- 03
Shoot day.
Usually a day you're already closed, so you lose no production. No scripts. We ask, you answer the way you would with a patient.
- 04
Your library in 21 business days.
Review cuts in 10 business days, the full library in 21, and a 45-minute handoff with your web or marketing team.
Your shoot day
You on camera: 3 hrs
- 7:00Crew sets up quietly. Privacy walk-through.
- 8:00YouYou, block 1 (90 min): your story and introduction
- 9:45Patient stories, with team headshots alongside
- 2:00YouYou, block 2 (90 min): explainers and patient questions
- 4:15Team and office footage
- 6:30Wrap. Footage backed up twice before we leave.
05Why White Rock
The craft behind billions of views, aimed at one decision.
At MrBeast, every second of a video had to earn the next one. White Rock Media brings that same discipline to a different audience: a patient deciding whether to trust you with their care.
- 01
Stories, not compliments
Our interview method gets past "everyone was so nice" to the moment the patient decided.
- 02
Edited to be watched
Strong openings, no filler, cut for people who are deciding, not browsing.
- 03
Packaged to be used
Titles, thumbnails, captions and a placement map for every file.
06Compare
What you're actually choosing between.
Local videographer
Dental marketing agency
The Practice Library
Price
Quoted job by job
Often bundled into a monthly contract
$18,500, published, travel included
Patient stories
Usually a short testimonial
Varies
Three full stories, four versions each
Built for consults
Rarely
Rarely
Consult videos and a follow-up kit
Who owns it
Depends on the contract
Sometimes tied to staying a client
You, permanently
Where it goes
You figure it out
Inside their services
A 12-month placement map and handoff
Patient privacy
Often not handled
Varies
Business associate agreement and written authorizations
07Pricing
One price. Everything listed.
$18,500
One location. Travel included.
Across the U.S., excluding Alaska and Hawaii.
50% reserves your date.
50% when your review cuts arrive.
Prefer three payments? 40 / 30 / 30.
- 3 patient stories, 4 versions each
- Practice film and doctor introduction
- 3 explainers, 10 question answers
- 2 consult videos and a follow-up kit
- 20 social verticals and 6 ads
- 60 photos plus team headshots
- Search kit and 12-month placement map
- Handoff call with your web team
Our promises
Free rescheduling
Move your date at no cost with 14 days' notice.
A backup patient, every shoot
We schedule four patients for three stories.
Two revision rounds
On your practice film and every patient story.
A full re-edit if it's not right
If your practice film still misses after two rounds, we rebuild it from scratch.
Lost footage is on us
If we lose anything, we reshoot at our cost.
08Patient privacy
Handled before
the cameras roll.
Your attorney is welcome to review every document we use.
- 01
A business associate agreement
Signed with your practice before we set foot in the office.
- 02
Written patient authorizations
Every patient on camera signs one. Your practice keeps it.
- 03
A privacy sweep, twice
Screens, charts and schedules cleared on set, and every frame checked in the edit.
09FAQ
Questions
dentists ask us.
Something else?
isaac@whiterock.media
A 60-minute strategy call, 3 hours on camera on shoot day in two 90-minute blocks, and a 45-minute handoff call with your web or marketing team.
Most dentists say that. There's no script. We ask questions, you answer the way you would with a patient, and we keep the best takes.
Most practices think that until they ask. We give your team a short list of who to ask and the words to use, do a prep call with each patient, and schedule four patients for three stories.
We recommend a day you're already closed so you lose no production. If that's not possible, a blocked afternoon plus after-hours works.
We sign a business associate agreement with your practice, every patient on camera signs a written authorization your practice keeps, and our crew follows a written privacy checklist on set and in the edit.
We won't promise that, and nobody honestly can. We deliver files your web team can use for video results and your Google Business Profile. Ranking work stays with your SEO provider, and we hand them what they need.
Good. They need real content from your practice and rarely produce it on site. We hand them transcripts, captions and markup in the format they already use.
We schedule a backup. If two cancel, we film a replacement story on our next trip to your area, or credit you.
Yes. A second location on the same trip is $8,500. Groups of three or more locations are quoted together.
10Book
See if your practice is a fit.
Isaac looks at your website and reviews before the call. You'll leave knowing exactly what we'd film for you, and whether this is the right time.
- 1Tell us about your practice. One minute.
- 2Pick a time for a 30-minute call with Isaac.
- 3Get your proposal and date options the same day.
Isaac Cook
Former Lead Creative Producer, MrBeast