Selected work.

Goal

Turn a single product — oats — into endlessly watchable, scroll-stopping content that drives DTC purchase intent without feeling like an ad.

Approach

We developed creative formats around taste tests, hacks, and curiosity hooks — finding new ways to frame the product so viewers stay, watch, and click through to buy.

Result

A repeatable Shorts playbook generating hundreds of thousands of organic views per cycle, with every video doubling as a top-of-funnel ad and a long-tail brand asset.

Goal

Drive tourism to Las Vegas by showing the family-friendly side of the city — without making it feel like a tourism ad.

Approach

Built a native YouTube challenge format around the Venetian Resort, co-produced with Drew Dirksen (4.5M) and Britt Hertz (1.5M) so the video lives in their audiences as entertainment first.

Result

A long-form piece that performs like a typical creator hit while subtly positioning Vegas as a destination families should actually consider.